For this installment of Dealerships in Depth, we spoke with Larry Zinn of the Warren Henry Auto Group
The Warren Henry Auto Group was founded in 1976. The Group consists of Warren Henry Infiniti, Warren Henry Jaguar, Land Rover North Dade, Land Rover South Dade, Lamborghini Broward, Audi Gainesville, and Key West Ford, Toyota, Dodge, Chrysler, Jeep, and Ram.
Q. What do you think is your greatest strength as an auto dealer?
A. I think our ability to accept change as times and technology progresses, has become our greatest strength. Many people get caught up in the way they have always done things being the only way. I believe that never ends well. We pride ourselves on our ability to adapt and evolve with changing times.
Q. What do you feel is your most significant accomplishment as an auto dealership/ auto industry professional?
A. For the last four years and since the program’s inception, our group has had one, or all of our stores voted as one of the 100 Best Dealerships to Work for by Automotive News. This is a testament to the great culture that we have been able to build as a group, especially considering this is measured amongst 17,000 plus, eligible dealerships.
Q. What distinguishes your dealership from other dealerships?
A. As evidenced in the last answer, we are a great place to work, but beyond the phenomenal customer and employment experience, we have a unique value proposition that is offered to all of our customers that we refer to as, “The Warren Henry Advantage.” All customers that purchase a new or pre-owned vehicle from us receive a complimentary year of key replacement, dynamic wheel repair, pick-up and delivery service, as well as a 1st oil change. We may be selling the same new car as a competitive dealer, but we offer so much more as part of the package.
Q. What are the greatest challenges facing auto dealers right now, and how is your company responding to those challenges?
A. I think one of the greatest issues facing dealers today, is new vehicle margin compression. As the pressure builds to put more units on the road to hit quarterly manufacturer objectives, at many of our stores, we are seeing new vehicle gross profits disappear. As a result, we have focused on our finance and insurance opportunities by refining our available product selection, and have increased the frequency of F&I manager training. Additionally, we are doing everything in our power to grow our service and parts operations, as we believe those are the most important areas of opportunity that we have.
Q. How long have you been a client with MBAF, how has that relationship helped you face those challenges, and otherwise helped you to reach your goals as a dealer?
A. We have been a client of MBAF for at least 13 years. MBAF has helped us greatly by keeping us up to date on new pronouncement and FASB standards as well as ensuring the accuracy of the financial information that we share with our lenders and manufacturer partners.
Q. Where would you like, or expect your dealership to be 5, 10 years from now?
A. I expect our organization will continue to grow and expand on the core values that have made it a great place to work and an even better place to do business! I also hope to continue the growth that we have been able to achieve in recent years and expect that we will continue to do so.