February 24, 2017
MBAF's Wolfgang Pinther named one of South Florida's "Power Leaders in Marketing" by the South Florida Business Journal.
Historically, the top marketing executive at many companies has overseen what could be considered “traditional” advertising and marketing. They dealt with display and television advertising, direct-to-consumer campaigns, media relations and other forms of outreach.
Times have changed. Today’s marketing executives oversee a broad range of media, marketing channels and audiences. Coupled with traditional media are “new” media, including billboards, displays, digital banners, online content and user-generated content like blogs and social media.
All of these efforts are supported by strategies that cross media platforms to consumers.
As such, marketing professionals face a host of tasks, challenges and expectations from their organizations that didn’t exist a decade ago. As digital media has evolved, their role as innovator has grown critical to their mission. What’s more, these professionals are increasingly tasked with delivering on sales objectives driven directly by the marketing outreach.
This inaugural Power Leaders in Marketing list recognizes those professionals. It includes only “client side” marketers from the region’s leading companies, professional service firms and other organizations. Individuals from agencies and firms that provide specialized marketing services were not included.
As marketing has grown in importance, these executives have become vital to their organizations’ performance. Read on to meet South Florida’s Power Leaders in Marketing.
Wolfgang H. Pinther
Director of marketing, MBAF
3150 S.W. 38th Ave., 11th floor, Miami 33146
Birthplace: Lake Wales
Education: B.S. in marketing and M.B.A., Florida Gulf Coast University
Greatest professional achievement: Helping MBAF become a Best Place to Work within a year and a half of joining the firm. “The entire firm benefits – not just me,” he says.
Personal note: “I absolutely love teaching. Being able to apply practical, real-life experience in our education system is extremely rewarding. Whether I’m teaching at local colleges, providing seminars to nonprofit organizations or training in-house, it’s something I’m very passionate about.”
Click here to read the article on South Florida Business Journal.